30 Days to Healthy Living
Collection Launch & Digital Marketing Campaign Arbonne International, Dec 2024
Project
Role — Conceptualization & Art Direction
Arbonne's 30 Days to Healthy Living program empowers individuals to embrace clean, vegan nutrition and sustainable wellness habits. I shaped the creative strategy and visual execution, collaborating with the Creative Director and cross-functional teams to deliver a cohesive, approachable, and supportive campaign that positioned Arbonne as a leader in health and wellness.
The project’s focus was to increase program signups and engagement by creating fresh, genuine visuals that resonated with both new and existing audiences. Under tight deadlines and navigating strict regulatory standards, I guided the team in blending curated stock photography, updated assets, and new visuals into a unified identity. Key deliverables spanned digital and print, including website content, social media assets, email campaigns, and app materials.
The campaign’s success was reflected in high engagement and top-performing SKUs for the month, despite premium price points. By balancing clear messaging with polished design, we delivered a campaign that inspired audiences to take the first step toward healthy living.
Scope
Concept & Direction Web — Homepage, CLP, & Web Banners Email — Designed Campaign Social — Posts, Stories, & Banners Print — Flyers Video — Launch & Social
Collaborators
Creative Direction — Brett Ramey Lead Designers — Lindsey Malcolm & Michelle Manaig Photography — Jason Michelson Styling — Laurie Raab Retouching — Mae Dean Copywriting — Marti Longworth
