Arbonne Brand Refresh

Project

Role — Conceptualization & Art Direction

The Arbonne Brand Refresh aimed to modernize the brand’s visual identity and solidify its presence in a mobile-first, digital-driven world. I collaborated closely with the Creative Director to define the refreshed strategy and develop a cohesive visual direction that elevated the brand’s appeal and provided a unified experience across all touch points.

My contributions focused on visual cohesion, including updates to the logo, typography, and color palette to create a contemporary, approachable aesthetic. I also streamlined workflows by establishing a new catalog layout and master document, collaborated on packaging and print initiatives, and worked with cross-functional teams to ensure consistency across digital and physical assets. These efforts aimed to build assets that could be efficiently repurposed across product launches while maintaining a strong brand identity.

The results of the brand refresh were met with overwhelmingly positive feedback. Our Consultants and leadership embraced the clear direction, noting the increased efficiency in workflows and the polished, modern aesthetic that resonated across touch points. The refreshed identity not only reinforced Arbonne’s core values but also positioned the brand to thrive in an increasingly competitive, digital-first landscape.

Scope

Comprehensive Brand Guidelines
Logo & Secondary Mark Refresh
Updated Typography & Color Palette
Interactive Creative Design Templates
Print Catalog & Packaging Art Direction

Collaborators

Creative Direction — Brett Ramey
Copywriting — Marti Longworth
Print & Packaging — Moses Bañuelos