Holli Polito Brand Refresh

Branding & Style Guidelines
Holli Polito, LMT

Project

Role — Creative Direction, Lead Design, Illustration, Copywriting, & Brand Development

The visual style of Holli Polito: Desired Embodiment reflects the concept of “perfectly imperfect," communicating the duality of transformational growth through the connection and mindfulness of holistic care.

Duality is a strong motif seen across the brand. The visuals and messaging balance both intention and chaos — representing each individuals journey through life. Gender neutral colors ground visually while pops of vibrant vermilion speak to the energy and intensity of life and its challenges. Typography mixes clean sans-serifs with handwritten script, bringing both visual order and disorder. Images showcase the beauty and power of nature and humanity, often with strong color palettes derived from the natural world and an element of light present.