Holiday 2020 Launch

Collection Launch & Digital Marketing Campaign
Arbonne International, Oct 2020

Project

Role — Conceptualization, Direction, Lead Design, Illustration, & Styling

The 2020 Arbonne Holiday Collection focused on mindful, sustainable gifting featuring reusable gift bags, an assortment of new products, and refreshed holiday favorites. The design direction incorporated an elevated atmosphere featuring clean spaces and fresh botanicals to highlight Arbonne’s commitment to natural ingredients and environmental wellbeing. We chose to include hand drawn elements to bring a playful, human element to the campaign. The color palette was influenced by both the product packaging and featured botanicals. The holiday typography featured both established brand fonts and hand written typography.